Heat. Cold. Repeat.
Saunaguss is coming to Belgium.
The ritual that you didn't know you needed.
Choose your city
What is Saunaguss?
Saunaguss (pronounced sow-na-gooss) is a guided sauna ritual that originated in Scandinavia.
A gus master pours water infused with essential oils over hot stones, then uses rhythmic towel movements to circulate the aromatic steam throughout the sauna.
The result? An intense wave of heat followed by a refreshing cold plunge. Your body resets. Your mind clears.
In Denmark, it's a weekly ritual for thousands. We're bringing it to Belgium.
What is Heat Club?
Heat Club is a place where you book a guided 75-minute group session: three rounds of 12 minutes sauna, with cold plunges, showers or rest in between — not a spa day, but a short, powerful reset after work or on the weekend.
Each session is led by an experienced gusmaster who sets the atmosphere with essential oils, towel techniques and music, so all you have to do is show up and follow along.
You walk in with a busy mind and walk out with a clear head and full energy — that's why people in Copenhagen do this weekly, and why we're bringing it to Flanders.
The Ritual
Heat
90°C
Aromatic steam fills the sauna as the gus master works
Cold
4°C
Ice-cold plunge shocks your system awake
Repeat
3×
Three rounds. 12 min heat each.
Total session: 75 minutes
Why Heat Club?
The Contrast
We focus on the power of heat meeting cold. Simple. Intense. Effective.
Accessible
No experience needed. Show up, we guide you through it.
Community
A place to disconnect from screens and reconnect with yourself.
FAQ
What is saunaguss?
Saunaguss is a guided sauna ritual where a gus master creates waves of aromatic heat using water, essential oils, and towel movements. Combined with cold plunges, it's a full body reset.
Do I need experience?
Not at all. Our gus masters guide you through every step. Just bring an open mind and a towel.
How long is a session?
75 minutes: three rounds of 12 minutes sauna with cold plunges, showers or rest in between, plus time to relax afterwards.
What should I bring?
Swimwear, two towels (one for the sauna, one for after), and a water bottle. We provide the rest.
When are you opening?
We're working on our first locations now. Join the waitlist to be the first to know when we open.
Where will you be located?
We're scouting locations in Ghent, Antwerp, and Mechelen. Let us know which city you prefer by joining the waitlist above.
Work with us
Interested in bringing Heat Club to your venue? Or becoming a gus master yourself?